NetRefer

A leader in affiliate marketing software

Founded in Malta in 2005, NetRefer powers some of the industry’s most successful and high volume affiliate programs by providing a single centralised complete solution. NetRefer has successfully established itself as the market leader and has become widely recognised as the provider of the most complete and trusted affiliate marketing software in industries such as iGaming, Forex, Finance and Option Trading verticals.

The 3 crucial elements to any IT environment

Chris Cutajar, IT Manager at NetRefer is no stranger to monitoring and has a clear idea in his mind what’s important. “Monitoring, visibility and reporting are three crucial elements in an IT environment,” says Chris Cutajar, IT Manager at NetRefer. “Pingdom meets all these requirements and allows us to monitor from geographically dispersed locations, populate reports on the fly and more importantly track user journeys to better improve user experience,” says Chris Cutajar. They tried a combination of monitoring solutions during an evaluation period and the end result was that none of them ticked off all the boxes like Pingdom did.

Feature rich and intuitive

Chris and his team at NetRefer quickly found Pingdom very user-friendly and price wise very cost-effective. “It was a no-brainer to get the proposal approved,” concludes Chris Cutajar.

At NetRefer they use a wide range of the Pingdom product portfolio, “Real User Monitoring delivers real-time track of each page being mostly accessed by our customers. That gives us the ability to optimize and tweak our software accordingly.” NetRefer are also helped tremendously by the transaction monitoring and the ability to track whether customers have troubles logging in for instance “It’s very useful since we can detect problematic accessibility before we’re bombarded with internal tickets!” he says.

Chris is also making good use of the reports and schedules a monthly report to see performance stats across the client base “It’s very rich and intuitive with deep analysis of each check, which helps us improve certain aspects of our system.”

Improving customer satisfaction with Real User Monitoring

Uptime plays a very important role in NetRefer’s day to day need. Therefore instantaneous detection and alerting of issues is key in order for them to be able to investigate and troubleshoot as and when required. “Given the vast array of features provided by Pingdom unified into one platform and controlled from a centralized console gives you that peace of mind to detect human errors, technical issues and/or slow site performance before causing any inconveniences to our customers.” says Chris Cutajar.

“Real User Monitoring is the single biggest reason for us to use Pingdom,” he says and continues “It records all user interactions with our systems and rather than receiving complaints we can determine if our customers will be satisfied with our service during advanced performance testing.”